Viaplay Streaming Service to Launch in the US and Canada
Viaplay Group announces the launch of its streaming service
The leading producer of “Nordic Noir” content, Viaplay Group, has announced the launch of its streaming service on a direct-to-consumer (D2C) basis in the US on February 22nd and in Canada on March 7th. The service will offer more than 1,500 hours of premium European content, including popular Nordic dramas and critically acclaimed series, films, and documentaries, many starring major Hollywood names.
Exciting content lineup for North American viewers
Viaplay’s unique offering includes popular ‘Nordic Noir’ dramas and critically acclaimed series, films and documentaries, many starring major Hollywood names. Viaplay’s North American launches will take its D2C footprint to 13 markets. The line-up also includes Viaplay’s provocative young adult drama ‘Threesome’ co-starring Lucien Laviscount (‘Emily in Paris’), a broad range of compelling documentaries and much more.
Accessible on a range of devices
In North America, the Viaplay app is supported by a wide range of devices and platforms, including smart TVs, Android and iOS smartphones and tablets, Amazon Fire TV, Android TV, Apple TV, Chromecast, Mac, and PC. Viaplay is also available in the US through Comcast’s Xfinity and Xumo platforms, and as part of The Roku Channel’s Premium Subscriptions line-up.
Exciting opportunities for growth
Anders Jensen, Viaplay Group President and CEO, says, “We see an appreciative core audience in North America for our stylish international content, and an attractive opportunity to take a specialised position in the world’s most dynamic streaming market.” Vanda Rapti, Viaplay Group Chief Commercial Officer, North America & Viaplay Select, adds, “The appetite for top-quality international content is higher than ever in North America, so the time is ideal to bring the best of Nordic storytelling direct to local audiences.”
Affordable pricing for premium content
The service will be priced at $5.99 per month in the US and CAD 6.99 per month in Canada. Viaplay’s direct-to-consumer streaming service is today available in Sweden, Norway, Denmark, Finland, Iceland, Estonia, Latvia, Lithuania, Poland, the Netherlands and the UK. The Viaplay Select branded content concept has launched in 20 markets around the world.
With the launch of the Viaplay streaming service in the US and Canada, North American viewers will now have access to a range of premium European content, including popular Nordic dramas and critically acclaimed series, films, and documentaries. The service is supported on a wide range of devices, making it accessible to everyone. Get ready to enjoy a new world of entertainment!