Cecilia Gave Appointed as Viaplay Group’s Head of Sports, Aiming to Elevate Sports Entertainment to New Heights

Viaplay Group, a prominent player in the media industry, has recently announced the appointment of Cecilia Gave as their Executive Vice President (EVP) and Head of Sports. With her extensive experience and proven track record within the company, Cecilia’s new role will focus on overseeing the strategic development and coordination of Viaplay’s sports operations across various markets. This breaking news marks a significant milestone for Viaplay Group as they continue to evolve and meet the changing needs and preferences of sports enthusiasts worldwide.


Cecilia Gave: A Journey of Success within Viaplay Group


Cecilia Gave’s journey within Viaplay Group began in 2016, and since then, she has held various leadership positions, showcasing her passion for sports and the media industry. Starting as the Vice President (VP) of Sport Production, Cecilia quickly made her mark and subsequently served as the VP and Head of Sports Norway. Her role expanded further when she became the Senior Vice President (SVP) and Group Head of Viafree. Notably, she also played a pivotal role as the Head of Operations for MTG Sport Sweden.


Cecilia’s impressive educational background, including a Master of Science in Engineering in Media Technology from the Royal Institute of Technology in Stockholm and a major in Media Management from Stockholm School of Economics, has undoubtedly contributed to her success in the field.


Viaplay Group’s Enthusiasm for Cecilia Gave’s Appointment


Anders Jensen, the President and CEO of Viaplay Group, expressed his satisfaction and excitement about Cecilia Gave’s appointment. He highlighted her unique blend of relevant experience and fresh perspectives, essential for navigating the ever-evolving media landscape. Acknowledging the importance of staying ahead of the curve, Jensen emphasized the need to develop products that cater to emerging needs, viewing behaviors, and commercial opportunities. Viaplay Group’s market position, with its exceptional sports rights portfolio, combined with top-notch live coverage and studios, presents an opportunity for further growth and maximizing their potential in the markets they serve.


Cecilia Gave’s appointment aligns perfectly with this vision. Her extensive experience and leadership qualities make her an ideal choice to lead Viaplay Group’s sports department into an exciting future. Cecilia expressed her humbleness and honor in taking on this responsibility, emphasizing the company’s dedication to premium sports entertainment. She looks forward to working closely with her talented teams to strengthen Viaplay Group’s position and elevate the viewing experience for sports enthusiasts and beyond.


Continued Management of Sports Rights Portfolio


While Cecilia Gave assumes the role of Head of Sports, the sports rights portfolio will still be overseen by Anders Jensen, the President and CEO of Viaplay Group. Rune Knudsen, as the Senior Vice President and Head of Sports Continental Europe & Baltics, and Edward Breeze, as the Senior Vice President and Head of Sports UK, will continue to manage the portfolio. This cohesive approach ensures that Viaplay Group maintains its competitive edge and effectively leverages its sports rights, thereby driving growth and maximizing their market potential.


The Future of Sports Entertainment with Cecilia Gave at the Helm


Cecilia Gave’s appointment promises an exciting future for Viaplay Group and the sports entertainment landscape. With her extensive background and leadership qualities, she is well-positioned to guide Viaplay Group through the next phases of their journey. Over the years, Viaplay has become synonymous with premium sports entertainment, and Cecilia’s strategic vision will undoubtedly strengthen this position further.


Viaplay Group’s dedication to delivering exceptional sports experiences aligns with Cecilia’s own aspirations to continually enhance the viewing experience for sports enthusiasts. By working closely with her talented teams, Cecilia aims to leverage Viaplay’s top-class sports rights, outstanding live coverage, and state-of-the-art studios to their fullest potential. This endeavor involves staying attuned to emerging needs, evolving viewing behaviors, and untapped commercial opportunities. By doing so, Viaplay Group aims to solidify its position as a leader in the sports entertainment industry.


Conclusion: A New Chapter for Viaplay Group and Sports Entertainment


The appointment of Cecilia Gave as Viaplay Group’s Head of Sports marks a significant step forward in the company’s journey. With her broad industry experience, exceptional leadership qualities, and strategic vision, Cecilia is poised to steer Viaplay Group towards new heights in sports entertainment. The company’s commitment to providing top-class sports experiences and staying ahead of industry trends remains unwavering.


As sports enthusiasts and viewers eagerly anticipate the future of sports entertainment, Viaplay Group, under Cecilia Gave’s guidance, is set to deliver innovative, immersive, and unforgettable experiences. With a portfolio of premium sports rights, a dedicated team, and a clear vision for growth, Viaplay Group is well-positioned to shape the future of the media landscape.


Through Cecilia Gave’s appointment, Viaplay Group reinforces its commitment to excellence, and viewers can anticipate an even more exciting and engaging sports entertainment experience in the coming years.

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