What a WILD journey.
AND after about 12-ish years, right here we’re.
A lot of you will have turn into my pals, individuals I discuss to commonly. A lot of you will have shared your tales. A few of you will have come on the weblog to share. A few of you will have made pals from the TSC Fb group. And all of you will have embraced The Skinny Confidential in probably the most optimistic methods.
So as we speak is an enormous day.
It’s official: The Skinny Confidential has launched its personal product line ( !!!! ).
Product that’s not white labeled with my label slapped on it, however relatively a branded, rigorously detailed product that has been crafted over the past three years.
That is one thing my crew & I’ve labored on 7 days per week, day & evening. 329147+ Zoom calls and conferences, sacrificed many Friday nights, tens of millions of conversations, and so many instances I needed to say “NO” to say “YES” to product…and right here we’re LOL.
It’s actually CRAZY how a lot goes into a correct launch- from the decks, web site design & implementation, model story, manufacturing, design, distribution technique, launch plan, constructing a crew, graphics, social media layouts, legalities, paperwork, Quickbooks, COVID roadblocks to advertising to ingredient lists to packaging to ZOOM calls…TO THE ACTUAL PRODUCT. A shitload of again & forth. Plenty of “NO’S.” And lots of people who didn’t get the imaginative and prescient…I had no thought the entire THINGS that got here together with launching my fantasy merchandise.
I imply, making a imaginative and prescient out of nothing- what may go unsuitable? ( A LOT ).
BUT, that’s okay as a result of it was value it.
Anyway THIS is one thing that YOU ( sure, YOU ) have helped us construct. I’ve requested your opinions each step of the way in which & by direct messages, e-mails, IG tales Q & A, Fb teams, Snapchat messages, and many others. I’ve been capable of actively contain the neighborhood in actually cool methods.
Group is all the pieces to me. With out it, this platform would simply be one other platform- you’re the heart beat. The neighborhood is what makes The Skinny Confidential. And to have a product line that’s very a lot community-driven was SO IMPORTANT.
Each little element of this product line is with you in thoughts. I need you to like each single facet- from the texture, to the look, to the advertising, to the packaging, to the messaging, to the branding. You need to know each single tiny fucking element I used to be concerned in. In fact I even have an unbelievable crew of individuals serving to to execute my imaginative and prescient, which I’m without end grateful to. The crew HAS CRUSHED IT.
So on that notice, meet your two new greatest pals: THE HOT MESS ICE ROLLER and effectively, duh- you guessed it: THE ICE QUEEN FACIAL OIL ( as a result of you recognize I haddddd to do an oil for you ).
The backstory right here is straight & to the purpose. It’s one that you just watched me endure: JAW SURGERY. A journey that on the time was so brutal that I may barely see the sunshine. BUT !!! That have helped me convey this product to market. Principally I had horrific jaw surgical procedure 5 years in the past. I went into the surgical procedure naively, utterly unaware of the aftermath. Anyway I wakened from surgical procedure so fucking swollen WITH a full blown id disaster as a result of my face was triple the dimensions…And also you guys, the swelling didn’t go down for…years. I used to be caught with a veryyyyyyy swollen, fluid-filled face.
I attempted everything- from facial acupuncture to sizzling/chilly jaw ice packs to lotions to sleeping with my head as much as diuretics to leaping on a trampoline to Advil.
Nicely besides one factor…FACIAL MANIPULATION WITH ICE.
So years in the past earlier than anybody was all about utilizing an ice curler, I went on Amazon & searched “ice software.”
Up pops this shitty software that appears low-cost for like $8.99. I order it. I attempt it. It really works. And works WELL.
There’s all this stuff I wished to vary about it. Issues prefer it didn’t maintain freezing chilly for greater than 2 minutes, it squeaked ( horrible within the mornings while you’re attempting to decrease your cortisol LOL ), broke after a couple of makes use of, &…it was so ugly. It appeared ugly on my vainness too. It was a software you’d cover, not fairly in any respect.
Since I began The Skinny Confidential I envisioned what product want to me. To you. And that’s after I had this second. I used to be like “OMG I must create a line of magnificence instruments that this unbelievable neighborhood really desires to placed on their Instagram feed.”
( Little did I fucking know it might take 3 years & soooooo a lot forwards and backwards & soooo many highway blocks. The event was actually CRAZY as a result of I wished each fucking element to be excellent…however that’s a narrative for an additional day ).
Collectively we created this cheeky, sturdy, cute software that HOLDS COLD FOR SOOOOO LONG YOU’RE GOING TO FREAK. SHE’S THE CUTEST. So easy & not flimsy. Seems to be insane on the vainness. The rose pink curler GETS SO COLD.
Facial manipulation x ice, man. It’s the cocktail that retains on giving. So many advantages which we’ll get into however to call a couple of: lymphatic drainage, decreased irritation, & completely eliminates rosé wine face. I’ve used mine ever because it was created each.single.day. It’s been so arduous to not share as a result of it’s actually a part of my AM/PM routine. Even my greatest buddy, Westin, my husband, AND MY DAD are obsessed. Critically I’ve caught them ice rolling their faces & loving it.
…SOOO, let’s discuss details- with THE HOT MESS ICE ROLLER you’ll be able to count on:
GET THE SKINNY:
- A preventative magnificence software that makes use of the medley of chilly remedy to contour, tighten, & de-puff the fuck out of your pores and skin.
WHAT MAKES IT DIFFERENT FROM OTHER ICE ROLLERS?
- Not like different ice rollers, that is made with stable aluminum, which retains it ICY COLD FOR YOU. Different ice rollers lose the chilly rapidly.
- The cheeky deal with is made with silicone, for a extra snug feel- additionally feels sturdy.
- The software is iconic pink & embossed with The Skinny Confidential brand to make sure it seems to be stylish whether or not it’s in your vainness or in your hand for an Instagram Story selfie.
- I wished a fingerprint grip for you so it didn’t slip like different low-cost ice rollers. The fingerprint grip makes all of the distinction.
- WHERE DO I EVEN START. First off, it immediately reduces puffiness & redness ( assume how an ice-pack can cut back swelling & bruising! YES PLZ).
- Boosts circulation, as a result of fortunate us it brings blood to the pores and skin floor which completely restores radiance & encourages optimum cell perform.
- Helps shrink the dimensions of pores, for smoother-looking skin- so like use it earlier than you apply make-up, mkay?
- Helps with lymphatic drainage by the mix of a facial therapeutic massage and ice therapy- SO BYE-BYE WINE FACE.
HOW TO USE:
( NOTE: while you take away the ice curler from the freezer, roll it in your wrist like 8 instances to ensure it’s not too chilly to your face. Additionally by no means moist the ice curler earlier than placing it within the freezer- you don’t want a dry ice state of affairs so, NO water wanted. To scrub it, simply use lukewarm water on a wash fabric. You’ll be able to all the time use the curler in common temperature too- you’ll nonetheless get the lymphatic advantages if it’s not chilly which is FUN ).
Anytime, anywhere- morning or evening. If you need it freezing chilly like me, add to the freezer. If you need it kind of chilly, add to the fridge.
MORNING: I LOVE utilizing mine as quickly I get up as a result of I really feel prefer it provides my face a shot of espresso. I child, I child however actually it’s a pleasant get up. One other sizzling tip: is to ice roll earlier than you apply make-up. It should tighten your pores and skin earlier than making use of your sunscreen, basis, CC cream, and many others.
NIGHT: use on the finish of your nighttime skincare routine, to assist lock your serums and moisturizers’ substances into your pores. OH & use along with your ICE QUEEN FACE OIL…as a result of the oil has cooling properties. We created it for use collectively. A ying & yang if you’ll. Which brings us to…
THE ICE QUEEN FACE OIL:
GET THE SKINNY:
- A high-quality, cooling facial oil PACKED with antioxidants that penetrates rapidly & successfully to assist hydrate, agency, & after all, cut back the looks of high-quality strains & wrinkles. It leaves your pores and skin supple, dewy, & glassy- OH HEY.
My “why” right here is oils have all the time been a predominant theme on the platform. I’ve used them since I used to be 16 years outdated. I order olive oil at resorts from room service to take away my make-up. Throughout being pregnant I doused myself in oils to keep away from stretch marks ( it labored ). Final yr I even launched an oil with Elemis as a result of they’re so important to my skincare routine. Even my ebook, Get The F*ck Out Of The Solar, options oils EVERYWHERE. I imagine they’re the important thing to youth after all of the merchandise I’ve examined. I’ve additionally discovered after speaking with so a lot of you that it’s tough to seek out an oil that isn’t closely fragranced or perfume-y. SO YOU KNOW I HAD TO CREATE MY OWN…
- Restores pores and skin’s pure moisture barrier.
- Replenishes hydration, serving to stop moisture loss whereas defending pores and skin in probably the most scrumptious approach.
- Helps cut back the looks of high-quality strains and wrinkles.
(NOTE: I all the time wished a pomegranate/raspberry oil however all the time discovered them to be generic. To create my very own was superb as a result of I used to be capable of very a lot be palms on with the ingredient listing. See under).
- Pomegranate Seed Oil– wealthy in Vitamin C & antioxidants, which may also help stop cell injury.
- Raspberry Seed Oil – sizzling tip right here: raspberry seed oil incorporates one of many highest antioxidants of any of the vegetable or fruit oils. Successfully moisturizes & improves pores and skin elasticity + dryness. Additionally it has lots of Vitamin A.
- Blueberry Seed Oil– Very highly effective antioxidant. Helps enhance the pores and skin’s hydration, elasticity, smoothness, & density WHICH WE LOVE.
- Menthol– Offers soothing and cooling sensation to the pores and skin. I LOVE MENTHOL SINCE I WAS IN HIGH SCHOOL as a result of it has a scrumptious odor that isn’t components, it simply naturally smells like this. I really like how I take advantage of it for preventing irritation & redness after I would get my brows waxed that I figured, we’d like it for facial redness. Menthol has tons of advantages prefer it calms down irritation, helps rid blackheads/whiteheads, helps diminish darkish spots & pigmentation, AND it’s recognized to advertise glowy, clear pores and skin. YES PLZ.
I averted heavy fragrances. You’ll discover there’s not a powerful odor in any respect. Really nearly no odor really. That’s as a result of throughout Covid the masks state of affairs combined with closely fragranced skincare merchandise gave me dermatitis. I discovered that the dermatitis was from having a masks over merchandise with perfume.
Fragrances are simply not my factor as a result of it irritates my pores and skin. So creating an oil with no bunch of added shit only for fluff & odor, was the aim. This oil is all-natural with substances hand-picked only for you. No odor, simply outcomes.
AND YOU GUYS IT LAYS SO NICELY UNDER MAKEUP. None of that balled up residue. GLOW GLOW GLOW.
HOW TO USE:
Technically you should use this the way you need: alone, after your routine ( my skincare guru, Dr. Dennis Gross, all the time says “oils final” ), to take away make-up, &/or in your neck/tits/arms/no matter. Additionally it really works greatest with the ice curler as a result of it very a lot cools all the pieces down. THE BEST INFLAMMATION DUO.
HOW I LIKE TO USE:
MORNING: I don’t normally cleanse within the morning, I really feel prefer it’s stripping to my pores and skin. So I get up and ice roll, perform a little skincare routine & end with the oil to maintain issues cool. Then earlier than making use of sunscreen or make-up, I ice roll once more. The ice curler helps take up the oil extra successfully.
NIGHT: After cleaning ( I LOVE A CLEANSING BALM ), I apply 3-4 drops of oil onto my palms. Then I merely rub palms collectively & press ( press as an alternative of pat, IMO ) the oil into my pores and skin. I take it to my tits- just like the neck, chest, boobs. After which any further oil, apply it to the tops of your palms. IT’S DELICIOUS.
So there you will have it. Skinny Confidential product.
THIS IS JUST THE BEGINNING. Slowly however certainly extra merchandise shall be coming quickly with restricted portions obtainable. Once more, we aren’t simply white labeling & slapping a label on one thing. They’re all a labor of affection & will take time. Every product I create is with the viewers in thoughts so I’d love your suggestions. Be at liberty to DM or e-mail me. I really like studying all of your messages.
This model began after I was a bartender. I had no cash to my identify & simply an thought. 12 years later, the product is right here. Gradual & regular has been the motto. Anyway I hope this evokes you to create your individual future & go after your desires, nevertheless wild they’re.
I LOVE YOU ALL- HAPPY SHOPPING.
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